When Paul from Guerilla Chicken Spirits launched his rebellious and eye-catching craft spirits brand, he knew it needed content that matched its energy. From the start, this wasn’t just another gin company it was a brand with character, attitude, and a story to tell.

That’s where we came. At Video Formula, we partnered with Paul to bring Guerilla Chicken to life through video, photography, and social content that captured the true spirit of the brand.

The Challenge: Turning a Big Personality into Scroll-Stopping Content

When Paul first approached us, Guerilla Chicken was in its early stages. The branding was bold, the concept was fun, and the product was brilliant, but the challenge was turning that into a consistent visual identity across social platforms.

Paul had a clear vision. He didn’t want to blend in with other spirit brands. He wanted to create a presence that felt alive, playful, and unmistakably Guerilla Chicken. That meant we needed content that could stand out, connect with his audience, and grow with the brand.

The Approach: Strategy-Led Storytelling with Flexibility

We kicked off with a strategy session where we broke down the brand’s tone, visual style, and most importantly its audience. Together, we identified that Guerilla Chicken was not just selling spirits, but selling an experience: a fun, bold, festival-ready lifestyle that celebrates creativity and good times.

From there, we created visual content to match.

In the early stages, we focused on cocktail-led content engaging posts and videos that built a community around cocktail-making. We wanted the brand to feel approachable and fun, giving customers ways to enjoy the product beyond just pouring a drink.

As the business evolved and summer rolled in, Paul began appearing more at local festivals and markets. So, we shifted gears, adapting our content to focus on event-based storytelling. We filmed and photographed Paul in action at these events, capturing the vibrancy of the stalls, the interaction with customers, and the collaborative moments with other local brands.

This agile approach helped Guerilla Chicken stay relevant and present across platforms, while building credibility and local brand awareness.

The Result: A Brand That Lives and Breathes Online

What we created wasn’t just content, it was a recognisable identity. The imagery, tone of voice, and video snippets gave people an instant feel for the brand’s personality.

As Paul put it:

“Daniel has been able to grasp what we’re about and turn that into photographs and posts that really spell out what Guerilla Chicken is all about.”

By aligning strategy with creativity and adapting our approach as the business grew, we helped Guerilla Chicken move from concept to a visually distinct and consistent brand presence, one that stands out at markets, on social media, and in the hands of its customers. Want to bring your own brand to life with content that connects?

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