When I rebranded from Daniel Dennis Media to Video Formula, I knew I wanted everything to feel more professional, more polished, and more aligned with the direction the business was heading. One of the biggest steps in that transformation was investing in professional brand photography.

Let me take you behind the scenes of that process and share how I’ve made the most of the photos since.

Capturing the Personality Behind the Brand With Professional Photography

The brand transformation day was a full creative session with Kera Robbinson (Kera Robbinson Photography) and Keelie Briggs (Keelie Briggs Marketing). We started with a brand photo shoot that gave me a full range of images using different backdrops, props, lighting styles, and poses.

It wasn’t just about taking a nice headshot. It was about creating a library of visuals that told a story. One that reflected the energy, creativity, and clarity that Video Formula is built around. Kera made the shoot feel fun, relaxed, and collaborative. I brought some of my own ideas to the table too, and we ended up with a brilliant mix of serious, playful, confident and candid shots.

Professional Photography That Matches the Brand You’re Building

Before the rebrand, I was using old, mismatched photos that didn’t really reflect the business I was trying to grow. The new photos gave me confidence. They aligned with my new visual identity and instantly levelled up how Video Formula looked online.

Your brand visuals are the first impression you give, and if you’re aiming to show up as a confident, professional business, then your imagery needs to back that up. It’s not about looking perfect. It’s about looking consistent, clear and aligned with the message you’re putting out there.

How I’ve Used the Photos (and How You Should Too)

Since the shoot, I’ve used the photos everywhere and having variety has been a game-changer.

• In videos: I’ve dropped them into intros, outros and thumbnails for a cohesive look. Check out Video Production
  
• On social media: From LinkedIn banners to Instagram posts, they’ve helped me stand out in a scroll. Check out Social Media Management
  
• Across my website: Instead of generic stock photos, I’ve now got visuals that actually reflect who I am and what Video Formula is about.
  
• In client decks and proposals: They add a professional, branded edge that reinforces trust.
  

The key was variation. We didn’t just take one or two headshots. We captured a whole range of looks, different outfits, setups, and moods. That means I’ve got content ready to go for different campaigns, tones, and platforms.

Invest in How You Show Up

Rebranding isn’t just about logos and colour palettes. It’s about how you show up in the world visually, verbally, and confidently.

Getting professional brand photos done was one of the most valuable steps in the rebrand of Video Formula. It gave me the content I needed to launch properly, to show up consistently, and to feel proud of what people see when they land on my page.

If you’re rebranding or levelling up your business, don’t skip the photo shoot. It’s not just about the pictures. It’s about the confidence and consistency they unlock.