Video Podcast Production for Businesses That Want to be Heard
Video podcasts for business and entrepreneurs have exploded in the past couple of years. In a world where social media has been taken over by short 30-second videos, people crave longer and more in-depth content from the brands and creators they follow.
Podcasts are a great way to develop a deeper relationship with new and existing customers, as they often provide a raw and authentic piece of content. Podcasts are also great at producing a lot of video content for all of your platforms all at once.
One 30-minute to an hour conversation captured on video can be repurposed into:
- A podcast episode.
- An episode trailer.
- Video for webpages.
- Blog content.
- Social Media shorts.
- Photography.
- An email newsletter.
- A video sales pitch.
This makes a video podcast one of the most efficient and effective ways to capture content whilst still maintaining your brand’s message throughout.
What Can A Podcast Production Partner do for me?
Podcast Strategy and Planning
It’s important that all the videos that we create fit into an overall strategy. That’s why one of the first steps is to identify your business’s goals and develop a plan to meet the objectives.
Target audience, preferred platforms and keywords are all taken into consideration before the planning of each episode to ensure that the different forms of content that are created from the video podcast are all accounted for and aren’t just an afterthought.
Video Podcast Recording and Setup
Recording can be one of the most intimidating parts of producing a video podcast. There’s a lot for a business to think about. The location, set, cameras, lighting and audio. We take the pressure off our clients completely and allow them to focus on what’s important. A lot of people we work with have never been in front of the camera before, never mind a podcast, and so we make it a priority to ensure it’s a fun and exciting experience for everybody.
Our set-up is also completely mobile, so it doesn’t matter if you’d like to record in a studio or your own offices. The production can be completely flexible to your needs.
Podcast Distribution and Publishing
Publishing and distribution of the podcast is just as important as the planning and production. We have experience with distribution across platforms such as YouTube, Spotify, Apple Podcasts and Amazon. This means that not only is your content being used in the best way possible, but it also means that you have more time to focus on other tasks.
We can take all of the pressure away from producing a video podcast and provide monthly reports of the analytics to return on your investment.
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Why Work With a Podcast Production Company?
Getting in Front of the Camera for the First Time and Feeling Confident
Rob and James from Kit365 joined us at the start of 2025. Their business worked in the cybersecurity space and had never used video before as part of their marketing strategy. We worked with KIT365 to develop a “Jargon Buster” Strategy to break down a really technical industry and make it easy to understand for regular business owners.
Neither Rob nor James had been in front of the camera before, but by introducing them to video using a podcast, we were able to produce website content and social media content every month without issues. Every episode, their confidence grew, and we could experiment with new ideas within the framework of the podcast.
