Personal branding has become one of the most talked-about topics in marketing, but as discussed on our podcast, it’s not really about creating a polished persona. Video production plays a critical role in helping businesses tell authentic stories that connect emotionally and communicate what they stand for in a way that written content could never do alone.

How is Video Production used as a tool for Authentic Personal Branding

Many businesses hide behind what Chelsea Spencer describes as a “corporate face”. Hardhat on, personality off. This always ends up with brands feeling generic, forgettable, and disconnected from the people behind them.

Video production done right can really help to remove that barrier.

With video, audiences can see real people, hear real voices, and understand the reasons why a business does what it does. Instead of presenting a perfectly polished personal brand that nobody relates to and doesn’t stand out, video can show credibility, experience, and passion naturally.

Video Production Builds Trust Faster Than Text

Trust is built as people get to know you and your business. Video accelerates this process by showing audiences your real body language, tone, and emotion. You would never be able to get communication as effective as this, though only using text,

55% of effective communication comes through body language.

38% comes through your tone of voice.

And only 7% comes through spoken word.

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Video and Reputation Over Personal Brand

One of the key ideas discussed in the episode is the difference between personal branding and reputation building. A personal brand can be manufactured. A reputation is earned.

Video supports reputation building by showcasing real work, real case studies, and real opinions.

Show Proof, Not Promises

Every day, people become more sceptical of advice and influencers they see online. Showing evidence, making client stories, behind-the-scenes content, and having honest conversations. This all contributes to your credibility.

When people can see you in action, your reputation grows naturally.

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Video Production for telling your Business’s Story

In business, storytelling is about clarity.

An effective video helps businesses answer two simple questions:

• What is this business here to do?
  
• How does it help people?
  

Video content can be structured to support wider marketing goals such as lead generation, brand awareness, or industry education.

Supporting Consistency Across Channels

One video can become multiple assets. Long-form interviews, short clips, social posts, and website content can all be created from a single video production session. This ensures we are staying consistent with messaging across platforms.

Storytelling through video is not a one-off task. It is an ongoing process that evolves as your story develops.

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Video Production Helps Businesses Find Their Voice

Many people don’t have confidence with video at first. It feels exposed and unfamiliar, but like any skill, doing it over and over again, you will get better, and any original concerns will disappear.

Video production allows business owners to experiment, refine their message, and discover what resonates with their audience. Over time, this creates a clear, recognisable voice that strengthens both personal presence and brand reputation.